The type of co-operation and settling of accounts are two essential aspects when you wish to obtain long-term and successful relations. Unfortunately, this has on a regular basis been the subject of discussion as well. Each year several analysis of the co-operation between the advertising agencies and the clients is made. And each year "invoicing" and "co-operation" are at the top of the client's "disappointment" list. It might seem strange that the adverting business does nothing to solve this problem - or at least not enough!
SWOT team gives quality and co-operation pride of place. Having a successful co-operation is like having a relationship. It can be characterized as a mutual symbiosis where people develop together as independent individuals. In practice, this means that we deliver solutions of high quality (form, function and content) to a reasonable price. A reasonable price does not necessarily mean the cheapest price (you will always be able to find a better price) but a differential price that is proportional to the service you pay for.
